The NEW Meaning of ROI redefines Business and Philanthropy- Here is how
Discover How Philanthropy Can Produce A Bigger Return Than Most Ever Thought Possible.
If I asked you what the acronym ROI means, what would you say?
Return on Investment, right? Me, too. And if I asked you how it worked, what would you say then?
Probably something like… You invest (spend money) on assets that produce cash flow (make money). Then, you end up with more money than you originally spent. You can either keep it or reinvest it.
So what’s the whole idea of this basic business strategy? The fact that the return is measurable.
If you couldn’t tell whether your initial investment had any benefit, you wouldn’t keep investing, right? You want to be able to see a return.
Return On Investment
This is the same principle that Tatiana Mersiadis and Darren Jacklin are applying to Leaders Yielding to New Knowledge (LY2NK). It’s the nonprofit organization that adopts global causes, turning charitable organizations into measurable, sustainable solutions.
Imagine this scenario… You want to help make the world a better place. So, you find a group of people who lack resources. Each day you go out and give to one person. After a year, would you be able to measure the results of your giving?
Ideally, there would be fewer people without resources, but how would you know for sure if your investment was really yielding a return?
Now, let’s change the scenario a bit… You want to help make the world a better place. So, you find a group of people who lack resources. You leverage a team of global non-profit experts like LY2NK to empower the community.
You raise funds to build schools. Educational programs are implemented that have an entrepreneurial focus. People have more options for income.
You create teams working together with local community members to tackle some of the daily challenges. Lack of clean water, lack of waste disposal. Now the people are involved in finding solutions to their problems.
You leverage mentors and owners of global companies to teach skills they use in their own businesses. Leaders are arising within the community.
Now, you can see a noticeable change. You can see a measurable benefit to the effects of your investment. More job options, plans for long-term solutions, fewer people asking for a hand out.
Shifting the Focus
Yes, you see fewer people without resources. But something else starts to happen… The individuals you trained step up as leaders. Knowledge is shared. Education empowers the community to solve problems of sustainable resources on their own.
In time, this group supports itself without outside assistance. Furthermore, they learn to produce sustainable resources – both tangible and intellectual. This way, they empower future generations, as well. They will change their way of life and how people know it.
Now, you may be wondering how this relates to ROI. After all, if philanthropy and charitable giving aren’t the first things to come to mind when you talk about ROI, you’re not alone.
After all, it’s about seeing those returns… ROI is about making money!
But what if it’s not? What if the best way to get a return on your investment is not just to make money but also to create influence?
This could mean investing it in a way to create global change. Investing in a way that creates a legacy for future generations… Both in your life and the lives of others.
What if ROI no longer means Return on Investment but now stands for something else…?
What if it stands for change, training leaders, empowerment, family legacy, improving the quality of life?
Ripple Of Impact
LY2NK is leading the movement to make this change. The organization is impacting thousands of lives and making a significant difference. Their current focus is a collaboration with the Kids For Africa Sports Academy to bring a new school to the children in Uganda, Africa.
The organization is shifting the focus of ROI from receiving to giving. The Ripple of Impact that giving creates starts with philanthropic investors.
In the business world, the current focus is adding value. How better to add value than to invest in the training, education, and empowerment of entire generations?
LY2NK is transforming investments into schools, resources, and leadership skills. This Ripple of Impact is changing the world. When was the last time your anticipated return on investment was measurable global change?